1Rebel Gym by ISG at ICD Brookfield

1Rebel Gym, ICD Brookfield Place

Delivering the most luxurious fitness destination to the heart
of DIFC 
  • Customer
  • Completion Date
    October 2022
  • Quantity Surveyor
    Turner and Townsend
  • Project Manager
    Turner and Townsend
  • Area
    10,000 sqft
  • Program Duration
    24 weeks
  • Architect
    APA (concept); AAID (execution)
  • ME Engineer
    Wallace Whittle
1Rebel at ICD Brookfield


1Rebel has expanded to the Middle East, following the success of the brand in the UK and chose ICD Brookfield as a key destination within the cosmopolitan Dubai International Financial Centre (DIFC) area.

ISG Middle East were chosen to deliver the 
fit-out, and a key reason for this was ISG Middle East being a reputable contractor in the region, believing highly in worker welfare and equality. This was a priority for the client as in the UK this was a strong focus, and these values also had to be aligned in Dubai.

1Rebel at ICD Brookfield

The project

This gym was the first open plan space gym for 1Rebel however all areas followed the brand's industrial, raw feel concept with luxury feel finishes such as a velvet curtain wall façade entrance and a high mirrored wall at reception.

The scope of works were delivered 
from shell and core and included: two studios (Ride and Reshape), an anticipation zone, and male and female changing room blocks with unique metal vanity and locker units.

“ISG have a great team who work hard and are hungry
to deliver. 1Rebel take Environment, Social and
Governance (ESG) and equality very seriously, and
this is something ISG have shown they also believe
strongly in. ISG have definitely delivered to the
necessary standard required.”

Giles Dean, Co-Founder, 1Rebel

1Rebel at ICD Brookfield

The 10,000sqft venue has a significant amount of blockwork and metal works with sunburst and feature lighting, inspired by the Ain Dubai.
space featured 90% of exposed ceilings and MEP with an acoustic spray to satisfy acoustic criteria in ICDBP. The specialist lighting and AV scope gives the project a real “WOW” factor.

1Rebel ICD Brookfield


  1. Significant design changes throughout the project resulted in a huge variation exercise conducted post-contract.
  2.  An immense steel subframe was introduced to the project mid-stage in which ISG had to install. This was a major project challenge as there was no access to fix the slab soffit due to three existing huge landlord ducts serving the mall units.
  3. 1Rebel being within a prime location of the ground floor of ICD Brookfield with occupied neighbouring tenants.
1Rebel ICD Brookfield

Solutions/What we did

  1. The ISG team worked collaboratively with the client, the design team and supply chain to propose options to meet programme and budget requirements. Transparent communication was key to ensure all stakeholders were aligned on necessary processes regarding executing change orders.
  2. ISG was proactive and managed numerous crucial workshops to expedite approvals to be able to submit to DDA for structural approval. High level of coordination of detail was required.
  3. The ISG team ensured communication with the landlord to ensure everyone was aligned with all processes. Noisy works were completed throughout the night to ensure other tenants were not disturbed.

1Rebel Tour

Interior of !Rebel Gym with backlit logo on wall at ICD Brookfield Place, Dubai UAE
Join us as we tour 1Rebel, the most luxurious fitness destination at the exclusive ICD Brookfield Place, Dubai.