Double the glory for ISG’s marketing team at the Corporate Content Awards 2024
Our group marketing and communications team won a gold award and the highly sought-after 2024 Grand Prix award at the Corporate Content Awards 2024
We are thrilled to announce that for the second consecutive year, our group marketing and communications team clinched another gold award as well as the 2024 Grand Prix award at the Corporate Content Awards 2024, which celebrates the best in corporate storytelling, narrative and creative communications.
The awards recognise the most innovative and impactful communications campaigns across all platforms. Shortlisted in the category ‘Best content campaign to assist with corporate positioning’, at the awards ceremony held on 7 March, we were up against some inspiring names, including Shell, KPMG and Allied Universal.
We were awarded top honours for the successful delivery of our research-led ‘Sustainable buildings monitor: Redefining value’. The report was a build on our 2021 Sustainable Buildings Monitor campaign, which examined data on the international variations in carbon emissions and energy consumption due to the operation of commercial buildings. We wanted to look further at how we can redefine value based on a purpose-driven framework – where value is determined by true societal benefit.
ISG seeks to think differently and be a force for good - advocating for and practising sustainable construction methods. We encouraged the debate and facilitated knowledge transfer; bringing investors, occupiers and local government to the table and stimulating those conversations based on our findings.
“There is an opportunity to use the data from the report to inform how our programmes and projects make a more targeted contribution to local needs, for example future skills requirements. There is also potentially a further opportunity for a more joined-up approach by local authorities creating strategies and policies led by the framework.”
David Salmond, Director for Major Programmes and Projects, Defence Infrastructure Organisation
Even more impressive, the team also took home the prestigious 2024 Grand Prix trophy for outstanding results. Judges commended ISG describing the campaign as “really exciting and creative.” One judge enthused that the work was “the clearest example of solid corporate communications content working hard for the business.”
You can download a copy of ISG’s Wide Angle ‘Sustainable buildings monitor: Redefining value’ research and insight report.
To read more of our ISG Wide Angle thought-leadership campaigns click here.
