projet

Superdry

ISG successfully delivered a new store for the vintage brand, Superdry
  • Cliente
    Superdry
  • Date d'achèvement
    September 2016
  • Valeur
    €400,000
  • Chef de projet
    Lee Patten
  • La région
    520 sq m
  • Durée du programme
    6 weeks
  • Architecte
    Buro Gruschwitz
  • L' ingénieur
    Hilgers, Plantech

Introduction

The Superdry brand belongs to the British retail clothing chain SuperGroup plc and has been rapidly developing into global lifestyle brand. Founded in 2003, Superdry impresses with innovative, high-quality quality and affordable clothing in both men’s and women’s fashion, as well as in special collections. ISG successfully delivered the new store for the vintage brand in the Q6/Q7 shopping center, located in the city centre of Mannheim.

Project

ISG was commissioned for the fit out of the 520 sq m store, including the building technology services, and acted as the central contact for the trades onsite. Many materials, including railway planks, were imported from the UK. To emphasise Superdry’s “rough character” brand image, ISG installed massive steel beams, logs and brick elements. In addition to a concrete look, the coloured logo-lettering on the façade and store interior mirror the labelling of the clothing products.

Added Value

The Q6/Q7 center offers an exceptional concept and resembles an inner city oasis. The shopping experience includes regional gastronomy, modern residential units, a 4-star hotel and fitness facilities. The store concept implemented by ISG fits into Superdry’s unique feel-good atmosphere and expresses the brand’s authenticity.

Challenge

Access routes to and from the construction site were partially blocked due to road works. Thanks to close cooperation with the center’s management team, ISG was able to complete the Superdry store ahead of schedule.