What does P-DfMA mean to you? - and why it really should matter

27 May 2021 / By Zoe Price

Just the briefest scan of The Construction Playbook shows that the government sees modern methods of construction (MMC) as a central plank in its strategy to create better outcomes from its annual £37 billion investment in construction. As one of the most prominent MMC methodologies, a platform design approach to manufacture and assembly (P-DfMA) is fast becoming a ubiquitous construction term. But in the rush to get with the plan, really understanding what this acronym means for our own organisations, and where we all fit within the new P-DfMA universe is critically important to efficient implementation.

A fundamental question we should pose at this juncture is what P-DfMA means to us? Is it a product or a service? Coming from a Tier 1 contractor perspective, I’m firmly in the ‘service’ camp here, and we see our role very much as the integrator, robustly interrogating the customer’s requirements in a collaborative forum of expert partners, including consultants, manufacturers and assembly teams. From the outset, our focus will be on the reduction of embodied carbon, maximising social value and a shift towards whole life costs and operational efficiency.  

The expertise main contractors bring to every project is that big picture realisation of client vision translated into built reality, managing programme, budgets and risk, and increasingly providing influential guidance and action on operational, sustainability and social value considerations. Bringing together teams and breaking down silos to nurture collaboration in the pursuit of innovation and efficiency is central to all high-performing contractors – so P-DfMA as a service seems an eminently natural fit for Tier 1s. 

The P-DfMA service we provide to customers uses this inherent skillset to bring together the brightest and best supply chain partners to collaborate in a ‘manufacture first’ mindset. We must also remember that P-DfMA methodology is intrinsically linked to digitalisation and data-driven decision making, and requires contractors and supply chain partners to look at training and upskilling existing in-house talent, as well as developing a strategy to seek out and attract future recruits, many of whom may come from advanced manufacturing and technology backgrounds. 

The genesis of the P-DfMA concept operates around repeatable and consistent quality achieved through factory manufacture and the reduction of waste, inefficiency and unsafe practices via swift on-site assembly. As P-DfMA evolves, main contractors will have a hugely influential role to play driving positive behaviours relating to materials and circularity principles – our lifecycle engagement with buildings from concept, to construction and deconstruction affords us that unique insight. 

Increasingly complex blends of materials may fulfil performance requirements, but ultimately create significant issues for end-of-life recovery and reuse. This balance must be carefully weighed as we all look towards the 2050 Net Zero target. Recognising the challenge and scrutiny that we bring to this process is a key factor of our P-DfMA service to customers.

We’ve made it a priority to adopt a ‘solution agnostic’ approach to P-DfMA at ISG. We’re not product or manufacturing experts, so why box in our supply chain with our preconceived notions. We are looking for innovation and creativity, without traditional hierarchy, so it makes absolute sense for us to ask our expert supply chain how we can collectively achieve the goal. 

This is the way we also counter the argument that P-DfMA will create identikit buildings that diminish city- and townscapes and is the central theme behind our participation in the Construction Innovation Hub’s Platform Design Programme as an ‘integrator’ and our standard component design programme with the Department for Education (DfE). Standardising and optimising repeatable spaces – recent figures suggest that 70 percent of the public sector pipeline can be standardised - frees up capacity to enrich those unique spaces that create the character and personality of a building.

As the language of construction continues to change and evolve, it’s vital that we understand and clearly articulate the roles, responsibilities and positive impacts that come with this new lexicon. The Construction Playbook is an influential body of work, drawing together the template for smart construction procurement in the 21st century. Knowing where our expertise best fits within this framework better enables us to exploit the immense possibilities for operational and delivery excellence that will transform not only our sector, but the performance and usability of our built assets for generations to come.  

 A version of this article appeared in June 2021's issue of Construction Manager, here


Author: Zoe Price

Chief Operating Officer, UK Construction


Zoe Price at ISG
By Zoe Price
Chief Operating Officer, UK Construction construction@isgltd.com

If you would like to speak to ISG about any requirements you may have, please let us know by filling in the form below.