The Middle East offers a wealth of design opportunities, says ISG managing director

28 September 2017

Steve Ramsden - Middle East Managing Director, ISG

Designers operating in the Middle East can enjoy a wealth of opportunities both in new build and refurbishment projects, as the region looks ahead to hosting major global hospitality events.

That is according to ISG’s Middle East managing director, Steve Ramsden, who was speaking as part of a wider hospitality trends feature on the architecture website, designMENA.

Steve was making reference to the hotels industry, which is set to soar in the lead-up to Dubai’s hosting of Expo 2020.

“It was reported earlier in the year that Dubai’s hotel occupancy level hit a nine-year high, achieving 86.3% in Q1 2017, up 2.7% compared with Q1 2016,” he said.

“This kind of demand fuels investment in the sector, especially ahead of Expo 2020, when unprecedented demand for hotel rooms across all categories, including both luxury and value segments, is expected.”

However, Steve said hotel owners may face a number of challenges after Expo 2020 when occupancy rates are predicted to drop.

He also commented on the high expectations of hotel guests in the region and the demand this puts on design.

“It doesn’t matter if they are staying in a four-star or a seven-star hotel,” he said.

“They want to enjoy their time in spaces that offer a distinct look and feel, with the highest levels of comfort.”

Follow the link to read the full article, Hospitality trends: interior automation, outdoor furniture and bathroom fittings, which can be found at Please note the article may only be available for registered users.