ISG wins first new build Sports Direct multi-brand store

22 August 2017

Sports Direct, Glasgow, Scotland - ISG

ISG has secured a circa £5m contract with Sports Direct to deliver its first new build outlet in Scotland. Designed specifically to house the company’s leading retail fascias under one roof, including Sports Direct, Flannels, USC and an Everlast Fitness Club, the new development is located close to the popular Glasgow Fort shopping destination.

The scheme comprises the refurbishment and reconfiguration of a former retail unit adjacent to an existing Morrisons store on Auchinlea Way, along with the construction of a three-storey steel frame extension, totalling over 180,000 sq ft of retail space. The project is aligned with a new direction for Sports Direct in how it manages its current portfolio of stores, which includes a focus on securing freehold assets, where its portfolio of fascias can potentially be brought together in a single location.

ISG will form distinct retail space for each of the retail fascias at the new Glasgow outlet, with the luxury men and women’s designer store Flannels, extending across the ground and first floors. Sports Direct’s latest concept store design will be showcased in Glasgow, as will be Scotland’s very first Everlast Fitness Club, occupying the entire second floor of the extension and featuring an open plan gym area, café, dance and spinning studios.

The striking design for the new unit includes a gullwing roof structure, extensive glazing and cladding panels, including distinctive coloured mosaic feature panels to the façade. ISG will complete the construction of the new outlet towards the end of the year, with the store fit out due to commence in early 2018.

Richard Oldfield, ISG’s Retail framework director, commented: “Sports Direct represents one of the UK’s most successful retail roll outs and the company’s focus on creating a house of brands for its new store designs is a key development for the business. The new Glasgow outlet brings a new gym concept – Everlast Fitness Clubs to Scotland, as well as the country’s second ever Flannels store. This is a key win for our business as we add Sports Direct to our client portfolio of the most influential global retail brands.”