26 October 2018
ISG is delighted to announce it has been nominated in two marketing categories at this year’s Construction Marketing Awards.
Its creative hospitality-based campaign was shortlisted in the Best Use of Direct Marketing and Best Use of Direct Marketing award categories.
The Construction Marketing Awards showcase the industry’s creativity, innovation and effectiveness in marketing.
ISG created a unique Tinder dating app themed Valentine’s Day campaign, designed to generate site traffic and raise awareness amongst hoteliers and hotel construction specialists about its hospitality services.
Fast-forward to Easter, and ISG emulated a chocolate selection box which showcased its range of hospitality services, complete with different moulds and chocolate buttons.
Each of the moulds offered a fun, memorable way of familiarising prospects with ISG’s new-build hospitality capabilities.
Both campaigns directly led to business opportunities, making ISG stand out for its innovative marketing approach and ability to connect with customers in the process.
The black-tie awards ceremony takes place on Thursday 29 November at the Hilton Bankside hotel.
To see the full shortlist, visit the Construction Marketing Awards website.