Can Instagram help us deliver the buildings of the future?

23 February 2018

Can Instagram help us deliver the buildings of the future?

With millions using Instagram every day, there is no denying it is a quick and powerful way for people to share image-led thoughts and feelings about the world around them. 

But what can a selfie teach us about designing the buildings of the future? 

ISG has joined forces with Bristol Business School, Stride Treglown and Godfrey Syrett, to find out. 

ISG delivered the £55 million Bristol Business School Building at the University of the West of England (UWE Bristol) in April 2017, and through ‘myUWEBBSview’, a post-occupancy evaluation research project, is encouraging users of the building to share their thoughts and experiences via Instagram. 

By using the hashtag #myUWEBBSview, staff, students and visitors are invited to post a photo to Instagram and use the caption to feed back how they are using the building, how they feel about the building, what it means to them, and why they took the picture.

Instagram photos will then feature on the myUWEBBSview website.

The purpose of the project is to find out more about a wide variety of building user experiences via social media and photography, with a view to learning important design and build lessons for the future. 

The myUWEBBSview project launched in February 2018, and will run for one year.

Visit the myUWEBBSview website to find out more about the project, and contribute using the #myUWEBBSview hashtag.

For those who would like to participate in the research but do not want to use Instagram, photographs, comments and questions can be sent to the research team via

Please note: only photos from public accounts will appear. Photos from accounts set to private will not show.