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Cycle for Charity returns

Bigger, bolder and with a new charity.

After raising over £28,000 for Macmillan Cancer Support last year, Cycle for Charity is back with a vengeance this year to raise even more vital funds and awareness for charity. This year, our 2019-2021 UK charity partner, Mental Health UK.

Feel like tackling your next challenge? Or looking to drum up a bit of excitement and fun with your colleagues? We're excited to invite our clients, suppliers and employees to join #TeamISG in our second annual charity cycle challenge on Thursday 19 September 2019.

One in every four people in the UK live with a mental health condition that affects their daily life, whether it be from their physical health to their home, their work and managing money. 

At ISG, we always care; taking pride in creating places for our customers, our people and our world to thrive. We also believe that the mind and body are separate; but what you do with your body can have a powerful effect on your mental wellbeing.

ISG and our riders will be taking to the rural roads again on 40-mile or 74-mile circular routes across Berkshire and Oxfordshire’s beautiful countryside. The ride is open to people off all abilities – whether you’re a bike novice or an experienced rider. You can also sign up as a team. 

It doesn’t matter when you cross the finish line – it’s all about taking part. Our goal: to raise as much funds for people and their families affected by mental health problems as possible.

Entry prices for the ride are £50 per person (plus admin fee) and 100% of the ticket price will be donated to charity. Donations higher than the ticket price are also welcome. 

Sign up today and help make a difference to people living with or affected by mental health issues.

Please note registration is now closed.


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Last year's event

180 riders, over 10,000 miles ridden and 360 metres of lycra worn were the numbers behind the incredible £28,000 that was raised during Cycle for Charity 2018 to provide vital funds and awareness for the cancer charity, Macmillan Cancer Support.

As part of ISG’s two-year partnership with Macmillan and helping us reach our goal of raising £200,000, all funds from the ride have gone directly to the charity, helping to provide emotional support, medical advice, financial guidance and end-of-life care to people living with cancer, as well as support for their families. 

Check out our 2018 video and photo gallery to find out how we got on.

The 2019 routes

IMPORTANT NOTE: All routes below are to be used as an indicator of the current planned routes; routes continue to go through further development, review and recce prior to the ride. The routes are subject to change, including on the day of the event, due to road closures, accidents, weather etc. The final route will be fully signed on the day. Please ensure you follow the route signage.

Our 74-mile route:

This year's challenging route is slightly longer than last year. Starting at Reading Hockey club, this route starts by heading towards Sonning, Playhatch and the Chilton hills. Travelling north, you will pass though Gorning and North Stoke, making your way up Britwell hill and then under the M40 towards Princes Risborough and Whiteleaf hill. As you approach the iconic Whiteleaf hill – the largest climb on the ride – you will start to realise quickly why it is voted 23rd out of the top 100 cycling climbs in the UK. You then go back under the M40 where it continues to be hilly, allowing you to take in the views as you descend to Henley-on-Thames, before passing though Twyford to the finish.

To download the GPX file for the 74-mile route please visit and click on ‘Export GPX’. You will need to register for free or log in with Strava to download the route. If using a Garmin, plug it into your computer and then drag and drop the route onto your Garmin.

Our 40-mile route:

This year’s route begins at Reading Hockey club. After the mass start, you will find yourself heading out towards Sonning, Playhatch and the Chilton hills. Travelling north, you will pass through the beautiful villages of Nettlebed and reach your first cycling climb at Cookley Green. As you pass over the M40, you will start to overcome the second of the three large hills on this route. Criss-crossing the motorway for a while, you will reach Skirmett for your third and final climb. Up and over this short sharp hill at 15%, you will descend to Henley-on-Thames and meet the river. With the end in sight, you will pass though Twyford before crossing the finish line where the crowd awaits you.

To download the GPX file for the 40-mile route please visit and click on ‘Export GPX’. You will need to register for free or log in with Strava to download the route. If using a Garmin, plug it into your computer and then drag and drop the route onto your Garmin.

Proudly supporting

Mental Health UK

Mental Health UK seeks to improve the lives of those affected by poor mental health including carers and family members throughout communities all across the UK. They have successfully supported people for over 40 years, delivering 400 services and 200 support groups to make a real difference to people’s lives.

Living with a mental health condition can affect many aspects of daily life, from your physical health to your home, your work and ability to manage money. Every year, Mental Health UK provide thousands of people across the UK with practical advice and information to help understand and manage their mental health. They campaign for the rights of those severely affected by mental illness and bring people with common experiences together to support each other, and their support groups have helped to bring people together to share and learn from the experiences of others.

Proudly sponsoring this event:

Ardmac Dornans  Billington Briggs Amasco Designer Group logo Essex Services Group LLS Logistics MJL TClarke Wingate Hathaway Kingspan

For all event enquiries, please contact:

Liam Mckay

Marketing Communications Assistant Manager

Melissa Mackintosh

Senior Marketing Communications Executive

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